Sr Sales Manager - Independent / Buy Group Accounts

Montreal, QC, Canada Req #325
Friday, May 13, 2022
CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader! 

At CCM Hockey, we live our values everyday:
Authenticity: Standing up for who you are, doing what you mean and what you believe in.
Empowerment: Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.
Teamwork: A team that works together always beats a team of highly skilled individual players.
Respect: Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.
We are looking for a strong and dynamic sales leader to drive our CCM Hockey Independent and Buy Group sales activities in Canada and support our Sales Management Team. The Sales leader will develop and implement the Canadian sales plan with the Independent / Buy Group accounts aligning with the sales team to execute against overall financial targets for the Canadian Hockey business across all product categories. This Sales leader will support building our long-term strategy together with our executive team for the future in a market with significant potential ahead.

* In line with the Canadian sales strategy, develop long term sales goals for the Canadian independent and buy group business for each product line ultimately supporting our global direction;
* Develop and execute a sell in strategy built from sales forecasts and strategic revenue growth supporting the financial objectives aligning with overall Canadian sales targets;
* Develop and manage short term and long-term Go to Market (GTM) strategies within Canada including key dates, customer touch points, marketing reviews, and sales tracking;
* Manage and lead the Canadian sales representative team in line with the organization’s global objectives, through talent attraction and retention, skills assessment, training, and performance management, to position the team as top performing while contributing towards the positive culture at CCM Hockey;
* Build and maintain strong relationships with Key Independent accounts and Buy Groups, serving as a point of contact for the brand and its partnerships;
* Support weekly/ monthly sales forecasting meetings with sales management generating reports as required to present the health of the business including Sell Thru from key Independent and Buy Group accounts;
* Work closely with Trade and Brand teams to collect key market insights and provide feedback necessary to optimize plans to win in the region and across the customer base;
* Ensure trade terms, discounts, and co-op agreements are managed to annual operating plan agreed upon prior to seasonal sell in with Canadian marketing team;
* Maintain annual planning calendar for all sales & product touch points with key dealers and representatives.
* Bachelor’s degree and 10yrs of experience in sales of sports goods;
* A deep understanding of the Canadian sporting good market and consumer behaviors both in store and digital;
* Ability to address challenges and solve complex problems to achieve long range goals and company vision;
* Capacity to generate innovative solutions with an ability to lead acceptance of them;
* Strong and positive leadership skills including the ability to engage others towards organizational goals and strategy and to empower people to perform at their best and grow in their roles and beyond;
* Create and maintain, both internal and external, strong relationships;
* Great communication and presentation skills;
* Strong analytical skill set with an ability to summarize findings in a comprehensive manner;
* Bilingual (French and English);
* Excellent presentation and communication skills;
* Expertise in Office Suite applications;
* B2B experience;
* History of collaborating with internal stakeholders to develop and implement programs and processes;
* Strong planning, strategies and negation skills.

  • Competitive salaries, including a performance-based bonus program.
  • Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
  • Group retirement pension plan with employer matching (up to 5% of base salary).
  • 3 weeks of vacation per year prorated as of your start date.
  • Flexible work schedule.
  • Discounted prices on CCM products.
  • Subsidized sports and wellness activities.
  • Fun social events throughout the year.
At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.

Other details

  • Pay Type Salary
Location on Google Maps
  • Montreal, QC, Canada