Brand Manager - temporary mandate

Montreal, QC, Canada Req #353
Tuesday, October 4, 2022
CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader! 

At CCM Hockey, we live our values everyday:
Authenticity: Standing up for who you are, doing what you mean and what you believe in.
Empowerment: Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.
Teamwork: A team that works together always beats a team of highly skilled individual players.
Respect: Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.
The Brand Manager’s (2 year temporary mandate) mission is to build and maintain branding strategies aligned with CCM’s vision to inspire dreams and empower every player to fulfill their passion while enjoying their game. The main targets of the Brand Manager will be to ensure brand health and sell-thru growth.

* Build yearly marketing plan to deliver brand health growth and sell-thru targets
* Act as brand guardian: brand visual standards, tone and manner, voice – including social voice.
* Develop product marketing plans to support new product introductions
* Work in collaboration with key stakeholders to ensure brand and product messaging are consistent across all consumer and customer touch points
* Lead the creative team and process, from idea to final messaging
* Define brand marketing ROI, primarily around media and other brand activations
* Share best practices with the rest of the organization 
* Internal brand and corporate communication (in collaboration with HR)
* Brand and Corporate Public relations
* Deliver on consumer obsession by putting the consumer at the heart of every single decision

* Experience from working within sporting, apparel or consumer goods industry. 
* Experience from working in an international organization or a matrix organization
* Strong social skills and ability to establish long term relationships. 
* Advanced knowledge about consumer behavior.
* Excellent communication and interpersonal skills
* Proven negotiation abilities
* Customer focused and excellent problem-solving skills
* Advanced knowledge of the Microsoft Suite, more specifically in Excel, PowerPoint and Word
* Perfectly bilingual (French and English)

  • Competitive salaries, including a performance-based bonus program.
  • Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
  • Group retirement pension plan with employer matching (up to 5% of base salary).
  • 3 weeks of vacation per year prorated as of your start date.
  • Flexible work schedule.
  • Discounted prices on CCM products.
  • Subsidized sports and wellness activities.
  • Fun social events throughout the year.
At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.

Other details

  • Pay Type Salary
Location on Google Maps
  • Montreal, QC, Canada